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About us


Our story has begun in 2014, when our founder Benjamin was constantly stressed out because of his shirt. Every time he sat down, kneeled or even stretched, he had to re-tuck it to look flawless again. After researching what market has to offer and finding nothing significant, he devoted himself to the development of his own solution. At this point, the first T-Holder was born. Ever since the beginning, Benjamin  was on a mission to create a high quality oriented brand, presenting only handmade products of finest materials.


In 2016 we have launched our first Kickstarter campaign, which enabled us to raise more than USD58,000 and welcome more than 1.800 gentlemen to our NV family. Furthermore, we expanded our business both through our own web store and through a couple of retailers. The most crucial aspect of our business are our customers and their feelings regarding the products we create. Taking what they have to say into account, we dedicated 5 months to carefully develop an improved version of our T-Holder, called S-Holder. The result was a luxuriously designed product of impeccable function and comfort for every user. People immediately feel in love with it, which fueled our second Kickstarter success - we raised USD101,000!  Numerous deals with distributors around the globe and an increasing demand (20.000 pieces in less than a year) for what has become a synonym for shirt stays of the highest quality. Additionally we are proud partners of Danish defence forces!